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What is Digital Maturity?

What is Digital Maturity?

Digital maturity refers to a company's capacity to react to and accommodate disruptive technology advances. Many contend that attaining digital maturity is more of a journey than a destination. You cannot cross it off your to-do list after completing it.

Sura Aydin
December 14, 2022

Based on Techslang's definition, digital maturity refers to a company's capacity to react to and accommodate disruptive technology advances. Many would contend that attaining digital maturity is more of a journey than a destination. You cannot cross it off your to-do list after completing it. The pursuit of digital maturity must be ongoing throughout an organization's lifespan. After all, technology is continuously changing, and in order to stay competitive, we must adjust.

Following that fashion, the digital maturity model is a framework that helps enterprises understand their current level of digital maturity and the steps they need to take to become more digitally mature. Digital maturity models have been around for a while now, but not all are the same. Some are built for specific industries or specific company sizes. Others focus on a particular aspect of digital maturity. There is no perfect digital maturity model that applies to all companies. Still, some models will work better than others, depending on the company's size and industry. A specific model evaluates the enterprise's digital capabilities, which includes the ability to make decisions, use data, and execute an effective strategy. It also evaluates how well they can perform those capabilities in a way that achieves their business objectives.

The following factors determine the level of maturity of an organization:

The organization's current;

  • digital capabilities.
  • Digital mindset.
  • Digital strategy.
  • Organizational practices and behaviors.
  • Company culture.

The level of maturity can be measured using any combination of these factors and is not limited to the four dimensions listed above. For example, an organization can have a high level of digital capabilities but low levels in other areas, such as mindset or strategy, which would result in a lower overall degree of maturity than an otherwise similar organization with high levels in all four areas.

Why should you care about digital maturity?

Digital Maturity is Crucial for Digital Transformation

Digital maturity is crucial for digital transformation because it enables organizations to innovate, collaborate, and run their business more effectively. An organization must have a mature digital strategy to be able to compete in today's marketplace. Organizations need a strong foundation of data-driven decision-making capabilities in order to succeed in today's ever-changing landscape. The more digitally mature an organization is, the more likely it is to see success across various business areas.

Digital Maturity makes keeping the talents on board.

A less technologically developed organization is more likely to struggle with staff retention the less technologically developed it is. This may have something to do with how outdated procedures, like paperwork, affect employee satisfaction.

Organizations with a robust digital presence are aware of the link between access to technology and the employee experience. These businesses give employees members the equipment and materials they require, such as no-code, to enable them to perform their duties successfully and efficiently. Although most workers prefer digital forms to paper ones, less technologically advanced firms continue to use paper for most activities. The employees are very frustrated by this dependency on paper.


Change is simpler to implement.

Only one out of every four businesses feels ready to cut back operations and swiftly adapt. This issue results from resistance to change for less digitally progressive organizations. For instance, the majority of businesses still work traditionally and rely on paper since they have no intention of changing. Organizations that have a solid digital presence tend to welcome change and are competent at adjusting to shifting consumer demands and market trends.

Digitally mature organizations share some common characteristics. For example, they can implement new technologies and digital solutions in their daily practices. Also, it comes with being open to new ideas and strategies. Talents working for such organizations are agents of change, and they keep their businesses up to date and improve all the time. 

The attitude of "it's always been done this way" has been broken free in digitally mature organizations, enabling them to concentrate on crucial organizational reforms. At less digitally progressive organizations, there is a level of comfort in the current system that prevents them from advancing their aspirations for digital transformation.

Sura Aydin

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